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Improve User Onboarding and Increase Retention

User onboarding is the process of bringing a new user into your app and ensuring that they have a great experience with it. A great onboarding experience ensures that new users...

5 Mobile App Metrics Every Publisher Must be Tracking

  In case you haven't heard, the app store gold rush is over. I don't mean it's no longer possible to make money from apps. In fact, it's still possible to be...