LTV

Life Time Value (LTV) – An App Developers Guide

Life Time Value (LTV) is the single most important metric for app developers to be tracking, yet most of them aren't. According to Tapdaq, in a survey of 60 developers, 100% of...

5 Mobile App Metrics Every Publisher Must be Tracking

  In case you haven't heard, the app store gold rush is over. I don't mean it's no longer possible to make money from apps. In fact, it's still possible to be...