App Store Optimization (ASO)

App Store Optimization (ASO)

App store optimization techniques, trends, guides and news

How To Choose The Right Colors For Your App

In a recent guest post about creating visually appealing apps, the author briefly touched on the psychology of color. How much thought do you put into the colors you use in your...

How An App Preview Video Can Help You With User Acquisition

Video consumption is on the rise. It’s been predicted that two-thirds of global traffic will be video content by 2018. And while we are watching video on multiple screens, mobile video...

7 Ways Monitoring Your App Store Competitors Can Improve Your Rankings And Get You...

Inspiration can come from anywhere. Usually we look to familiar sources, but what about going behind enemy lines? App Store Optimization (ASO) and analytics tools can help app publishers look at their...

Why Developers Struggle To Get App Ratings and Reviews on the Apple App Store

I recently read an excellent post over on Medium by Richard Kim that brings to light the struggle developers face when it comes to gaining ratings and reviews on the Apple...