Users Acquired Via Facebook App Install Ads Spend 4x More Than Organic Users –...

When I first started thinking about running a paid user acquisition campaign for one of my apps, I naturally wanted to know how much each of my existing users were worth...

Lowering Facebook App Install Ad CPI with Apple App Analytics

One of the most interesting and useful features of Apple App Analytics is the ability to see how many people saw your app on the app store vs. how many actually downloaded...

Mobile App Attribution – The Key To High ROI Ad Campaigns

Today, in the over-crowded app stores it’s difficult to get our apps to stand out and be noticed. We do the best we can to spread the word about our apps...

Facebook F8 2015 – Huge New Opportunities For App Developers

Facebook’s F8 Developer Conference has just wrapped for 2015. The conference is dedicated to Facebook’s developer community, and this year there were plenty of big announcements for app developers. With these announcements...

Facebook Audience Insights – Understand Who’s Using Your App AND Your Competitors Apps

I know I’ve said this plenty of times before, but Facebook’s ability to target advertising is absolutely amazing. For starters, you can target your existing app users and people who are...

4 Tips For More Effective Facebook App Install Ads

When I first started using Facebook App Install Ads I really had no idea what I was doing when it came to creating the ad itself. Selecting the right image, title and...

Lookalike Audiences – Get Your App In Front Of The People Who Want It...

Facebook Lookalike Audiences are a super powerful tool that will allow you to find people just like your existing users and put your app right in front of them. They will...
facebook custom audiences

Facebook Custom Audiences – The Best Way To Reach Your App Users

Facebook's Custom Audiences are an amazingly powerful tool. As an app publisher, you can leverage them to buy super cheap app installs, bring existing users back into your app, and boost...

How to Drive High Quality, Low Cost App Installs With Facebook App Install Ads

In this post I’m going to explain why Facebook App Install Ads are so effective, and at the end of each section I’m going to tell you exactly what you need...

How to Spend a $10k App Marketing Budget

  I recently wrote a short reply to the question “How should I spend a $10k app marketing budget?” in the 'App Entrepreneurs and Marketers' Facebook group. This is a great question...