How To Run Mobile App Install Ads On Instagram

You've probably heard by now that Facebook have opened up Instagram ads to the public. Businesses, including mobile app publishers, can now display their ads in the Instagram feed. I'm excited about...
ASO vs App Install Ads

App Store Optimization Vs App Install Ads – What’s Best For You?

Digital marketing is basically about 2 things today - Organic and paid user acquisition. Of course, everyone strives for organic traffic because it's free. But is that really the best approach? In this...

4 Tips For More Effective Facebook App Install Ads

When I first started using Facebook App Install Ads I really had no idea what I was doing when it came to creating the ad itself. Selecting the right image, title and...

How to buy app installs with Facebook ads

Facebook is one of the easiest and most cost effective ways to buy app installs. With over 1.1 billion daily active users, no matter what niche you're in you will find...

Lowering Facebook App Install Ad CPI with Apple App Analytics

One of the most interesting and useful features of Apple App Analytics is the ability to see how many people saw your app on the app store vs. how many actually downloaded...

Facebook Audience Insights – Understand Who’s Using Your App AND Your Competitors Apps

I know I’ve said this plenty of times before, but Facebook’s ability to target advertising is absolutely amazing. For starters, you can target your existing app users and people who are...

How to Drive High Quality, Low Cost App Installs With Facebook App Install Ads

In this post I’m going to explain why Facebook App Install Ads are so effective, and at the end of each section I’m going to tell you exactly what you need...

Sell More IAP’s With Deep Linking For Facebook App Install Ads

With the ever increasing popularity of the freemium app monetisation model, app developers are becoming increasing reliant on in-app purchase (IAP) sales to drive revenue. I’m always looking for ways to...

Lookalike Audiences – Get Your App In Front Of The People Who Want It...

Facebook Lookalike Audiences are a super powerful tool that will allow you to find people just like your existing users and put your app right in front of them. They will...

How to Spend a $10k App Marketing Budget

  I recently wrote a short reply to the question “How should I spend a $10k app marketing budget?” in the 'App Entrepreneurs and Marketers' Facebook group. This is a great question...