Facebook F8 2015 – Huge New Opportunities For App Developers

Facebook’s F8 Developer Conference has just wrapped for 2015. The conference is dedicated to Facebook’s developer community, and this year there were plenty of big announcements for app developers. With these announcements...

Lowering Facebook App Install Ad CPI with Apple App Analytics

One of the most interesting and useful features of Apple App Analytics is the ability to see how many people saw your app on the app store vs. how many actually downloaded...

How To Run Mobile App Install Ads On Instagram

You've probably heard by now that Facebook have opened up Instagram ads to the public. Businesses, including mobile app publishers, can now display their ads in the Instagram feed. I'm excited about...

How to Drive High Quality, Low Cost App Installs With Facebook App Install Ads

In this post I’m going to explain why Facebook App Install Ads are so effective, and at the end of each section I’m going to tell you exactly what you need...

Sell More IAP’s With Deep Linking For Facebook App Install Ads

With the ever increasing popularity of the freemium app monetisation model, app developers are becoming increasing reliant on in-app purchase (IAP) sales to drive revenue. I’m always looking for ways to...

3 Ways Integrating The Facebook SDK Will Put More Money In Your Pocket

  One topic that I have been helping people with recently is techniques and tools for reducing user acquisition costs, and one ‘tool’ that I find myself recommending on a regular basis...

Users Acquired Via Facebook App Install Ads Spend 4x More Than Organic Users –...

When I first started thinking about running a paid user acquisition campaign for one of my apps, I naturally wanted to know how much each of my existing users were worth...

How to buy app installs with Facebook ads

Facebook is one of the easiest and most cost effective ways to buy app installs. With over 1.1 billion daily active users, no matter what niche you're in you will find...

4 Tips For More Effective Facebook App Install Ads

When I first started using Facebook App Install Ads I really had no idea what I was doing when it came to creating the ad itself. Selecting the right image, title and...

Facebook Audience Insights – Understand Who’s Using Your App AND Your Competitors Apps

I know I’ve said this plenty of times before, but Facebook’s ability to target advertising is absolutely amazing. For starters, you can target your existing app users and people who are...