Sell More IAP’s With Deep Linking For Facebook App Install Ads

With the ever increasing popularity of the freemium app monetisation model, app developers are becoming increasing reliant on in-app purchase (IAP) sales to drive revenue. I’m always looking for ways to...

How To Stand Out By Creating Visually Appealing Mobile Apps

There are over 1.4 million apps each in Apple App Store and Google Play Store, and only a handful of app categories these apps are categorized under. With so many apps to...

Users Acquired Via Facebook App Install Ads Spend 4x More Than Organic Users –...

When I first started thinking about running a paid user acquisition campaign for one of my apps, I naturally wanted to know how much each of my existing users were worth...

Mobile App Attribution – The Key To High ROI Ad Campaigns

Today, in the over-crowded app stores it’s difficult to get our apps to stand out and be noticed. We do the best we can to spread the word about our apps...

Facebook Audience Insights – Understand Who’s Using Your App AND Your Competitors Apps

I know I’ve said this plenty of times before, but Facebook’s ability to target advertising is absolutely amazing. For starters, you can target your existing app users and people who are...

4 Tips For More Effective Facebook App Install Ads

When I first started using Facebook App Install Ads I really had no idea what I was doing when it came to creating the ad itself. Selecting the right image, title and...

Lookalike Audiences – Get Your App In Front Of The People Who Want It...

Facebook Lookalike Audiences are a super powerful tool that will allow you to find people just like your existing users and put your app right in front of them. They will...

3 Ways To Get The Edge Over Your Competition By Investing In Paid User...

For many app publishers, paying to advertise an app to generate downloads seems like something only the big names in mobile apps do. I know that was how I thought when...
facebook custom audiences

Facebook Custom Audiences – The Best Way To Reach Your App Users

Facebook's Custom Audiences are an amazingly powerful tool. As an app publisher, you can leverage them to buy super cheap app installs, bring existing users back into your app, and boost...

How to Drive High Quality, Low Cost App Installs With Facebook App Install Ads

In this post I’m going to explain why Facebook App Install Ads are so effective, and at the end of each section I’m going to tell you exactly what you need...