User Acquisition

User Acquisition

Why You Need To Focus On More Than Just Cost Per Install – Facebook...

What’s the most important thing when it comes to buying app installs? Cost-Per-Install (CPI), right? You’ve probably read lots about how to lower your Facebook ad CPI. Or how someone managed to get...

Facebook Audience Insights – Understand Who’s Using Your App AND Your Competitors Apps

I know I’ve said this plenty of times before, but Facebook’s ability to target advertising is absolutely amazing. For starters, you can target your existing app users and people who are...

Mobile App Attribution – The Key To High ROI Ad Campaigns

Today, in the over-crowded app stores it’s difficult to get our apps to stand out and be noticed. We do the best we can to spread the word about our apps...

How To Stand Out By Creating Visually Appealing Mobile Apps

There are over 1.4 million apps each in Apple App Store and Google Play Store, and only a handful of app categories these apps are categorized under. With so many apps to...

Sell More IAP’s With Deep Linking For Facebook App Install Ads

With the ever increasing popularity of the freemium app monetisation model, app developers are becoming increasing reliant on in-app purchase (IAP) sales to drive revenue. I’m always looking for ways to...

How An App Preview Video Can Help You With User Acquisition

Video consumption is on the rise. It’s been predicted that two-thirds of global traffic will be video content by 2018. And while we are watching video on multiple screens, mobile video...

Users Acquired Via Facebook App Install Ads Spend 4x More Than Organic Users –...

When I first started thinking about running a paid user acquisition campaign for one of my apps, I naturally wanted to know how much each of my existing users were worth...

4 Tips For More Effective Facebook App Install Ads

When I first started using Facebook App Install Ads I really had no idea what I was doing when it came to creating the ad itself. Selecting the right image, title and...

4 Strategies To Get Users To Market Your App For Free

  Marketing your app can be expensive, but it doesn’t have to be. By using social media and some clever strategies you can have your users to market your app for you....

Essential Pre-Launch App Marketing Guide

  With over 1.3 million apps in the Google Play Store and over 1.2 million in the iOS App Store, getting your new app to stand out from the crowd is becoming...