How To Stand Out By Creating Visually Appealing Mobile Apps

There are over 1.4 million apps each in Apple App Store and Google Play Store, and only a handful of app categories these apps are categorized under. With so many apps to...

Lookalike Audiences – Get Your App In Front Of The People Who Want It...

Facebook Lookalike Audiences are a super powerful tool that will allow you to find people just like your existing users and put your app right in front of them. They will...

How to Spend a $10k App Marketing Budget

  I recently wrote a short reply to the question “How should I spend a $10k app marketing budget?” in the 'App Entrepreneurs and Marketers' Facebook group. This is a great question...

How To Run Mobile App Install Ads On Instagram

You've probably heard by now that Facebook have opened up Instagram ads to the public. Businesses, including mobile app publishers, can now display their ads in the Instagram feed. I'm excited about...

How An App Preview Video Can Help You With User Acquisition

Video consumption is on the rise. It’s been predicted that two-thirds of global traffic will be video content by 2018. And while we are watching video on multiple screens, mobile video...

Sell More IAP’s With Deep Linking For Facebook App Install Ads

With the ever increasing popularity of the freemium app monetisation model, app developers are becoming increasing reliant on in-app purchase (IAP) sales to drive revenue. I’m always looking for ways to...

Why You Need To Focus On More Than Just Cost Per Install – Facebook...

What’s the most important thing when it comes to buying app installs? Cost-Per-Install (CPI), right? You’ve probably read lots about how to lower your Facebook ad CPI. Or how someone managed to get...

3 Proven Tactics to Consistently Get More Downloads

Every app publisher wants to know how to get more downloads for their app. There’s no magic trick that will instantly get you 1m downloads, but there are some basic 'must-dos'...

Essential Pre-Launch App Marketing Guide

  With over 1.3 million apps in the Google Play Store and over 1.2 million in the iOS App Store, getting your new app to stand out from the crowd is becoming...

4 Tips For More Effective Facebook App Install Ads

When I first started using Facebook App Install Ads I really had no idea what I was doing when it came to creating the ad itself. Selecting the right image, title and...