3 Ways To Get The Edge Over Your Competition By Investing In Paid User...

For many app publishers, paying to advertise an app to generate downloads seems like something only the big names in mobile apps do. I know that was how I thought when...
facebook custom audiences

Facebook Custom Audiences – The Best Way To Reach Your App Users

Facebook's Custom Audiences are an amazingly powerful tool. As an app publisher, you can leverage them to buy super cheap app installs, bring existing users back into your app, and boost...

Mobile App Attribution – The Key To High ROI Ad Campaigns

Today, in the over-crowded app stores it’s difficult to get our apps to stand out and be noticed. We do the best we can to spread the word about our apps...

How To Run Mobile App Install Ads On Instagram

You've probably heard by now that Facebook have opened up Instagram ads to the public. Businesses, including mobile app publishers, can now display their ads in the Instagram feed. I'm excited about...

Lookalike Audiences – Get Your App In Front Of The People Who Want It...

Facebook Lookalike Audiences are a super powerful tool that will allow you to find people just like your existing users and put your app right in front of them. They will...

Mobile App Marketing – Ultimate Guide To Free Techniques

In the past, just getting your app in the App Store or Google Play store meant it would be discovered and get downloads. Fart apps were a gold mine. Fingerprint scanners were...

Essential Pre-Launch App Marketing Guide

  With over 1.3 million apps in the Google Play Store and over 1.2 million in the iOS App Store, getting your new app to stand out from the crowd is becoming...

Facebook Audience Insights – Understand Who’s Using Your App AND Your Competitors Apps

I know I’ve said this plenty of times before, but Facebook’s ability to target advertising is absolutely amazing. For starters, you can target your existing app users and people who are...

3 Proven Tactics to Consistently Get More Downloads

Every app publisher wants to know how to get more downloads for their app. There’s no magic trick that will instantly get you 1m downloads, but there are some basic 'must-dos'...

Sell More IAP’s With Deep Linking For Facebook App Install Ads

With the ever increasing popularity of the freemium app monetisation model, app developers are becoming increasing reliant on in-app purchase (IAP) sales to drive revenue. I’m always looking for ways to...