Lowering Facebook App Install Ad CPI with Apple App Analytics

One of the most interesting and useful features of Apple App Analytics is the ability to see how many people saw your app on the app store vs. how many actually downloaded...

Facebook Audience Insights – Understand Who’s Using Your App AND Your Competitors Apps

I know I’ve said this plenty of times before, but Facebook’s ability to target advertising is absolutely amazing. For starters, you can target your existing app users and people who are...

3 Ways Integrating The Facebook SDK Will Put More Money In Your Pocket

  One topic that I have been helping people with recently is techniques and tools for reducing user acquisition costs, and one ‘tool’ that I find myself recommending on a regular basis...

Mobile App Attribution – The Key To High ROI Ad Campaigns

Today, in the over-crowded app stores it’s difficult to get our apps to stand out and be noticed. We do the best we can to spread the word about our apps...

Sell More IAP’s With Deep Linking For Facebook App Install Ads

With the ever increasing popularity of the freemium app monetisation model, app developers are becoming increasing reliant on in-app purchase (IAP) sales to drive revenue. I’m always looking for ways to...

4 Tips For More Effective Facebook App Install Ads

When I first started using Facebook App Install Ads I really had no idea what I was doing when it came to creating the ad itself. Selecting the right image, title and...

Users Acquired Via Facebook App Install Ads Spend 4x More Than Organic Users –...

When I first started thinking about running a paid user acquisition campaign for one of my apps, I naturally wanted to know how much each of my existing users were worth...

Lookalike Audiences – Get Your App In Front Of The People Who Want It...

Facebook Lookalike Audiences are a super powerful tool that will allow you to find people just like your existing users and put your app right in front of them. They will...
facebook custom audiences

Facebook Custom Audiences – The Best Way To Reach Your App Users

Facebook's Custom Audiences are an amazingly powerful tool. As an app publisher, you can leverage them to buy super cheap app installs, bring existing users back into your app, and boost...

Facebook F8 2015 – Huge New Opportunities For App Developers

Facebook’s F8 Developer Conference has just wrapped for 2015. The conference is dedicated to Facebook’s developer community, and this year there were plenty of big announcements for app developers. With these announcements...