How to Drive High Quality, Low Cost App Installs With Facebook App Install Ads

In this post I’m going to explain why Facebook App Install Ads are so effective, and at the end of each section I’m going to tell you exactly what you need...

How to Spend a $10k App Marketing Budget

  I recently wrote a short reply to the question “How should I spend a $10k app marketing budget?” in the 'App Entrepreneurs and Marketers' Facebook group. This is a great question...

How to buy app installs with Facebook ads

Facebook is one of the easiest and most cost effective ways to buy app installs. With over 1.1 billion daily active users, no matter what niche you're in you will find...

4 Tips For More Effective Facebook App Install Ads

When I first started using Facebook App Install Ads I really had no idea what I was doing when it came to creating the ad itself. Selecting the right image, title and...

Mobile App Attribution – The Key To High ROI Ad Campaigns

Today, in the over-crowded app stores it’s difficult to get our apps to stand out and be noticed. We do the best we can to spread the word about our apps...

3 Ways Integrating The Facebook SDK Will Put More Money In Your Pocket

  One topic that I have been helping people with recently is techniques and tools for reducing user acquisition costs, and one ‘tool’ that I find myself recommending on a regular basis...

How To Run Mobile App Install Ads On Instagram

You've probably heard by now that Facebook have opened up Instagram ads to the public. Businesses, including mobile app publishers, can now display their ads in the Instagram feed. I'm excited about...

Users Acquired Via Facebook App Install Ads Spend 4x More Than Organic Users –...

When I first started thinking about running a paid user acquisition campaign for one of my apps, I naturally wanted to know how much each of my existing users were worth...

Facebook F8 2015 – Huge New Opportunities For App Developers

Facebook’s F8 Developer Conference has just wrapped for 2015. The conference is dedicated to Facebook’s developer community, and this year there were plenty of big announcements for app developers. With these announcements...
ASO vs App Install Ads

App Store Optimization Vs App Install Ads – What’s Best For You?

Digital marketing is basically about 2 things today - Organic and paid user acquisition. Of course, everyone strives for organic traffic because it's free. But is that really the best approach? In this...